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: Female characters begin to disappear in substantial numbers after age 40. On broadcast TV, major female characters plummet from 42% in their 30s to just 15% in their 40s.

Mature women face a significant "double standard" of aging compared to their male counterparts in Hollywood.

When older women are represented, they are frequently confined to narrow, often negative roles. Beyond the Stereotypes: The Reality of Aging Women in Films

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