: Good writing anticipates and answers reader questions before they are asked.
: Use familiar vocabulary and avoid "purple" or overly decorative prose that can distract from the main points. Structural Checklist you_are_the_creators
: Finding a personal voice that reflects your unique word choice and structure adds credibility. : Good writing anticipates and answers reader questions
: Aim for your material to be usable by the largest number of people in the shortest time. you_are_the_creators