: He interacts with a mysterious, hooded figure known as "Gekyume"—a word X invented meaning a "different state" or "next" universe of thought. This figure acts as a guide, pushing him to "spread love" and "change the overall cycle of energy".

For fans and critics alike, the video is more than just a music visual; it is a final, eerie letter from an artist who seemed to be anticipating his own end while desperately trying to evolve.

: X is shown brutally fighting his former self, symbolizing his real-life attempt to change his public image and personal behavior.

: Following its release, "SAD!" jumped over 50 spots to hit No. 1 on the Billboard Hot 100 , making X the first artist to achieve a posthumous No. 1 since The Notorious B.I.G. in 1997.