Individuals who purchase bottled water range from to rock stars and movie stars . While diverse, most buyers are motivated by several key factors: Why People Buy Bottled Water
: At fairs or concerts, bottled water is a staple, with standard sizes (16.9 oz) often priced as high as $3.00.
: Approximately one in five households in some urban areas choose bottled water over tap. Additionally, businesses often stock it as an employee "perk" or for office guests.
: Travelers often buy bottled water in new locations where they are unsure of the local water quality or safety standards.
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