As the official hospitality partner , they offer 100% guaranteed tickets alongside VIP tailgate access and transportation.
If you want a guaranteed seat and a full "New Year's in Pasadena" experience, hospitality providers offer bundled packages that include tickets, hotel stays, and entry to events like the Rose Parade. where to buy rose bowl tickets
The most direct way to get tickets at face value is through the official partners of the Tournament of Roses. As the official hospitality partner , they offer
A significant portion of the stadium is allotted to the two competing teams. If you are a donor, student, or season ticket holder at a top-seeded school, you may have early access through your school's athletic department. Hospitality & VIP Packages A significant portion of the stadium is allotted
Once official allotments sell out, the secondary market becomes the main source. Prices here fluctuate based on the teams playing and the time remaining until kickoff.