Comparing features, price, and ease of use.
Not every purchase is treated with the same level of intensity. Understanding Consumer Behaviour
The actual conversion or "buying" moment. Comparing features, price, and ease of use
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding Consumer Behaviour
Multiple layers of influence shape every choice a consumer makes: