The Warren Buffett Way (second Edition) ⚡
: Invest in simple, understandable, and predictable businesses that have a durable competitive advantage or "economic moat".
: Focus on Return on Equity (ROE) and high profit margins rather than simple earnings per share. Buffett also seeks companies that generate significant owner earnings . The Warren Buffett Way (Second Edition)
: Prioritize companies with honest, competent, and rational leaders who act in the best interests of shareholders. : Invest in simple