Explore * 1. Meet The Billionaire. * 1. Meet The Billionaire. 44min. Jan 7, 2004. More ways to watch. * 2. Sex, Lies And Altitude. Amazon.com
The Apprentice (TV Series 2004–2017) - Episode list - IMDb
Instead of selling just the space, the feature would allow potential lessees to add "bolt-on" luxury experiences—such as a private chef, a curated art gallery showing, or a celebrity meet-and-greet—directly into the one-night contract.
During the episode, the candidates struggled to justify a $20,000 price tag for just "one night" in a room. A useful feature for their marketing would have been an integrated within the lease agreement.
One team tried to target high-end corporate clients. This feature would include a pre-packaged "Branding Kit" where a corporation could legally host a launch event and have their logos displayed on the tower's digital interfaces for that night, vastly increasing the perceived value.
In the actual episode, (the women) ultimately won the task by leveraging their networks to find a high-paying tenant, while the men's team struggled with their sales pitch and pricing strategy.
Are you interested in other used by the winning team in this episode, or perhaps more details on the Boardroom decision that followed? Watch The Apprentice (Season 1) | Prime Video - Amazon.com