The Laws Of Brand Storytelling: Win--and Keep--... Here

: Guides brands in sourcing stories through actionable intelligence and looking beyond the obvious.

: Ensuring the story remains true to the brand's roots. The Laws of Brand Storytelling: Win--And Keep--...

The authors organize their "laws" into six major categories that guide a brand through the entire storytelling lifecycle: : Guides brands in sourcing stories through actionable

: Concerns selecting the right platforms and formats to deliver narratives for maximum effect. The Laws of Brand Storytelling: Win--And Keep--...

: Identifying what makes the brand unique.

: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors