Tesher X Jason Derulo - Jalebi Baby (official Video) -

The song's cultural impact was cemented by high-profile performances on The Today Show and its inclusion in the Disney+ series .

The summer of 2021 was defined by a catchy, cross-cultural anthem that took over TikTok and radio stations worldwide: Originally a viral independent hit by Canadian-Indian rapper and producer Tesher , the track reached new heights when it was reimagined as a collaboration with global superstar Jason Derulo . The Evolution of a Hit Tesher x Jason Derulo - Jalebi Baby (Official Video)

Directed by , the official video is a vibrant celebration of culture and "Bollywood Hollywood" fusion: The song's cultural impact was cemented by high-profile

Filmed at the Taglyan Cultural Center in Hollywood, the video features stunning South Asian fashion from designers like holiCHIC and KYNAH . More Than Just a Sweet Treat While a More Than Just a Sweet Treat While a

is a popular South Asian dessert (often compared to a funnel cake or churro), Tesher has admitted the lyrics use it as a . He noted that while the song is literally named after an Indian sweet, the flirtatious lyrics—"Baby let me see it, I just want to eat it"—carry a more risqué meaning.

The video made history as the first time a major American artist performed a Bhangra routine on screen. The choreography was a joint effort between Jeremy Kenyel and Divya Jethwani.