The project was the brainchild of American-born teacher Jo Bogaert , who moved to Belgium and sought to fuse American hip-hop with European "new beat" dance floor sensibilities.
The record label featured Congolese fashion model Felly Kilingi in the video and on the original album cover as a marketing tactic. Technotronic - Pump Up The Jam (HQ)
After the song became a global smash and Felly's inability to sing live became apparent during US TV appearances, the album was repackaged to feature Ya Kid K as the true vocalist. Enduring Legacy Technotronic - Pump Up The Jam (Official Music Video) The project was the brainchild of American-born teacher