Integrate directly with e-commerce platforms like Shopify to see if an ad actually leads to a purchase, rather than just "likes".
“I've found that using a combination of UTM links and dedicated promo codes helps a ton, especially for tracking gifted campaigns without losing track of data.” Reddit · r/influencermarketing
A standout feature for a campaign titled (Checking what influencers are advertising) would be Cross-Channel Performance Tracking paired with Fraud Detection .
“Find one that can track Assisted Conversions. You want to see if an influencer 'warmed up' the lead, even if they didn't get the final click.” Reddit · r/influencermarketing