: A significant 73.2% of consumers strongly agree that they read online reviews before purchasing a smartphone, reinforcing the need for retailers to manage their digital reputations.
: Access the complete methodology and findings on Taylor & Francis Online . sites to buy phones online
The study analyzed how various company, personal, and technical factors impact a buyer's decision. Highlights include: : A significant 73
: Detailed survey data on why consumers prefer online saves and reviews on MDPI . sites to buy phones online
: The research found that trust is the strongest predictor of whether a consumer will buy a smartphone online. Security and trust remained consistent predictors throughout all levels of analysis.