While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026)

Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store.

The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality.

A thoughtful layout is crucial for enticing purchases and maximizing sales. How The Produce Section Sets The Tone

Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.

Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives.

Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience.