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: Studies show that major female characters often "disappear" after age 40; on broadcast TV, the percentage of major female roles plummets from 42% in their 30s to just 15% in their 40s.

A shift is being driven by both economic and technological factors: Women Over 50: The Right to be Seen on Screen secretary mature milf

The Visibility of Maturity: Mature Women in Entertainment and Cinema : Studies show that major female characters often

Despite recent progress, mature women still face significant hurdles in representation: on broadcast TV