Search Engine Marketing 【2026】

With a PPC model, you only pay when someone clicks your ad, making it a highly measurable and efficient use of marketing spend.

Search Engine Marketing (SEM) is a digital strategy focused on increasing a website's visibility on Search Engine Results Pages (SERPs) primarily through paid advertising, such as Pay-Per-Click (PPC) campaigns. While early definitions included organic search, modern SEM almost exclusively refers to paid efforts on platforms like Google Ads and Bing Ads, allowing brands to secure top placements instantly. SEARCH ENGINE MARKETING

A complete guide to search engine marketing (SEM) strategies With a PPC model, you only pay when