Methodology: Research

Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.

Every member has a known chance of being selected (Random, Stratified). This reduces bias. Research Methodology

New data collected specifically for the study (Surveys, Interviews, Experiments, Observations). Research methodology is the systematic approach used to

Can the study be repeated with the same results? This reduces bias

Must address informed consent, anonymity, and the prevention of harm to participants. Conclusion

Deals with words and meanings. It aims to explore ideas, understand complex experiences, and gather in-depth insights.

Uses software like SPSS or Excel to perform descriptive (means, frequencies) or inferential (t-tests, regressions) statistics.