You typically rent a new-build property at 80% of the local market rate (inclusive of service charges).
You usually have the "first option" to buy the home after an initial rental period (often two years). You can buy the home outright or via Shared Ownership. Core Eligibility Criteria
Known as London Living Rent , where rents are set at roughly one-third of average local household incomes.
You must demonstrate you can afford the rent while simultaneously saving for a deposit.
While the standard scheme has no national maximum income, specific variations like London Living Rent (for London residents) apply an income cap, currently £67,000 . Regional Variations The scheme operates differently across the UK: