A professional press release should follow an "inverted pyramid" structure, putting the most critical information first.
: Provide context, relevant statistics, or facts that make the issue newsworthy right now. Protester
: Who is protesting, what is happening, where and when it is taking place, and why it matters (2–3 sentences). A professional press release should follow an "inverted
: Clear, attention-grabbing, and summarizes the main argument. what is happening
: Briefly explain why the cause is important and who it affects.