: Drawing on Freud’s theories of the unconscious, Bernays suggests that people are driven by irrational impulses and "group minds". By targeting these hidden desires, a propagandist can elicit automatic responses from the public. Key Highlights
: The book provides the blueprint for everything from political campaigning to product placement in films. Famously, Bernays used these principles to market cigarettes to women as "Torches of Freedom". Propaganda : Comment manipuler l'opinion en dГ©m...
: Whether you find it brilliant or terrifying, Propaganda is essential reading for anyone trying to understand the mechanics of media, politics, and consumerism in the 21st century. : Drawing on Freud’s theories of the unconscious,
: Unlike modern PR which often hides its tracks, Bernays is startlingly direct about his methods, viewing the manipulation of the masses as a necessary service for "orderly life". Famously, Bernays used these principles to market cigarettes
: It demonstrates that the same techniques used to mobilize for war can—and should—be used by corporations to drive consumer demand. Critical Perspective
