: Audi , Mercedes , and Volkswagen continue to dominate consumer interest. In specific regions like Berane and Rožaje, Audi is the top-searched brand, while coastal cities like Tivat show a higher preference for French manufacturers like Renault . Changing Import Regulations
The automotive market in Montenegro is currently undergoing a significant transformation, marked by a paradoxical trend: while the total number of registered vehicles has hit a record high, the sales of brand-new cars are stagnating. This shift reflects deeper economic realities and evolving environmental regulations that are reshaping how Montenegrins buy and drive cars. The Surge in Motorization vs. Market Stagnation prodaja-automobila-crna-gora
As of early 2026, Montenegro has over , a record that highlights the country’s high dependence on individual transport. However, this growth is not driven by new purchases. In 2025, total registrations grew by 6.5%, yet the number of "first-time" registrations (which include both new and imported used cars) actually fell by 3.4%. This suggests that owners are holding onto older vehicles longer or turning to the used market rather than official dealerships. Dominance of the Used Car Market : Audi , Mercedes , and Volkswagen continue
: Most used vehicles are imported from Germany and Italy , where they are perceived to be better maintained than local options. This shift reflects deeper economic realities and evolving