Private Label Products Review

: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights

: Private label presence is nearly universal, reaching 99.9% of U.S. households in the grocery sector. PRIVATE LABEL PRODUCTS

Shoppers are no longer just "switching" to save money; they are "trading up" within the private label category. : In Europe , private label already accounts