: It serves a healthy purpose by allowing individuals to navigate diverse social and professional environments, acting as a protective barrier for the authentic self.
: Derived from the Latin word for a theatrical mask, it is the compromise between an individual's innate personality and societal expectations. PERSONA
: Problems arise when an individual completely identifies with their mask (e.g., "becoming" their job title), leading to alienation from their true self and potential psychological symptoms like irritability or phobias. 2. Marketing and User Experience (UX) : It serves a healthy purpose by allowing
: In Jungian theory, the qualities rejected by the persona form the "shadow"—the repressed or undesirable traits of the psyche. How to Create a User Persona in 5 Minutes
In business and product design, a is a fictional but realistic character representing a segment of a target audience. How to Create a User Persona in 5 Minutes