Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy
It moved from Phoenix to Leaf, then Nabisco, and finally settled with Ferrara Candy Company . 🎨 The Flavor Spectrum Now & Later
Created by the Phoenix Candy Company in 1962. Now & Later is the candy world’s ultimate marathon runner
📍 It’s the only candy that doubles as a jaw strengthener while delivering a massive punch of artificial fruit flavor. If you’re looking to dive deeper, I can: Find the weirdest discontinued flavors from the 80s. Compare the sugar content to other chewy candies. Look up where to buy bulk packs of a specific flavor. 🎨 The Flavor Spectrum Created by the Phoenix
A treat children could enjoy all day for just a nickel.
Cherry, Apple, Grape, and the legendary Strawberry.
Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid.