Explore the viral roots and lyrical breakdown of the 'Munch' phenomenon:
The Official Music Video was directed and edited by , with visual effects handled by George Buford . NLE Choppa - Ice Spice (MUNCH) (Official Music Video)
The song centers on the viral slang term which Ice Spice popularized. Explore the viral roots and lyrical breakdown of
The track serves as a stylistic nod to the "Munch" craze that swept TikTok and social media in late 2022. The beat was crafted by heavy-hitters Tay Keith
The beat was crafted by heavy-hitters Tay Keith and CuBeatz , featuring the hard-hitting Memphis rap and trap elements characteristic of NLE Choppa's style.
The video features NLE Choppa alongside his crew, often including appearances by other notable figures in the rap scene, such as Fivio Foreign , who was spotted during behind-the-scenes recording.
According to Ice Spice, a "munch" is someone who is an "eater," or someone obsessed with you (whether a fan or a hater).