Nike Buys Hurley ★ Fully Tested

: Immediate credibility in the California surf and beach lifestyle culture.

: A platform to enter the action sports segment (surf, skate, snow) where it previously had little presence. nike buys hurley

: The ability to apply Nike's fabric technologies to surf products, resulting in award-winning gear like the Hurley Phantom line. Reason for the Divestiture : Immediate credibility in the California surf and

: The sale was completed, marking Nike's exit from the surf-specific apparel market to prioritize its core categories and direct digital sales. Why Nike Bought Hurley nike buys hurley

: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount.