: Often features free lessons on consumer psychology and neuro-influence.
: To influence the decision-making "Old Brain," you must use stimuli that are: Self-Centered : Focus on the customer, not your company. Contrast : Use "Before vs. After" visuals. Tangible : Use simple, concrete concepts. Neuromarketing For Dummies free ebook download
: The official publisher often provides a "Read an Excerpt" or a downloadable "Cheat Sheet" on their product page. : Often features free lessons on consumer psychology
: The Old Brain is hardwired to process images faster than words. Emotional : Create a "gut" reaction. The 4-Step Process : Diagnose the Pain. Differentiate your Claims. Demonstrate the Gain. Deliver to the Old Brain. Free Neuromarketing Alternatives After" visuals
If you are looking for the "how-to" guide aspects of the book, it focuses on these primary pillars:
: Check your local public library's digital collection. Most offer the ebook for free via the Libby or OverDrive apps using your library card. Key Concepts from the Guide