The phrase is a popular Nigerian Pidgin expression meaning "It is them" or "They are the ones." It is frequently used in social media posts to call out specific groups—often politicians or elites—holding them responsible for societal issues or mocking their predictable behavior. Notable Social Media Usage
#whosoldnigeria? Na dem you just describe..🇳🇬😥 - Facebook Na Dem
The phrase is often attached to posts regarding corruption, the perceived disconnect between the government and citizens, and the reliance on social media influencers over actual auditors to gauge public sentiment. Political Context (US Democrats) The phrase is a popular Nigerian Pidgin expression
Reports from Wired suggest the party has recently embraced "shitposting" and viral internet culture to compete in the digital attention economy. Political Context (US Democrats) Reports from Wired suggest
Mockery on social media followed a series of identical posts by 22 Democratic senators, which critics used to argue they were relying on "talking points" rather than original thought.
Compilations of what critics call "cringeworthy" moments, such as using profanity to reach swing voters or downplaying serious security threats.