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: Use H2 and H3 headings to break up text and make the post "skimmable".

: Use everyday language and short sentences; avoid unnecessary jargon. ms01012.jpg

: Create a title that is specific and grabs attention immediately. : Use H2 and H3 headings to break

: Include high-quality photos, infographics, or videos every 150 to 300 words. ms01012.jpg

Blogging 101: How to Write a Great Blog Post... a Reader's Perspective

: Guide the reader from point A to point B with helpful steps or a checklist.