Move-up Buyers Make A Comeback Today

Several economic and personal factors have aligned to create a "move-up window" in 2026:

: Analysts describe 2026 as a "market reset" where prices are growing gradually (roughly 4% annually ) rather than spiking, allowing for more rational negotiations. Current Market Dynamics move-up buyers make a comeback

: Today’s homeowners hold an average of over $232,000 in equity . This financial cushion allows them to put down larger payments, reducing their total loan size and effectively offsetting higher interest rates. Several economic and personal factors have aligned to

For the past several years, the "move-up" buyer—the homeowner looking to trade their starter home for something larger or better located—was largely missing from the real estate conversation. However, 2026 is marking a structural shift in the housing market as these intentional shoppers stage a measurable comeback. The Tide is Turning for Upgraders For the past several years, the "move-up" buyer—the