8 steps to a successful social media video marketing strategy
: Series like Bilt’s Roomies are filmed specifically for TikTok and Instagram accounts like @RoomiesRoomiesRoomies , utilizing mockumentary styles similar to The Office to feel authentic rather than promotional. 8 steps to a successful social media video
: Episodes are released weekly (usually 1.5 to 3 minutes long), encouraging viewers to treat social accounts as production studios rather than just "content dumps". and chaotic living situations.
: Content typically follows a clear protagonist—such as Ellie, a 25-year-old moving from Ohio to NYC—navigating messy life transitions, job hunts, and chaotic living situations. 8 steps to a successful social media video