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Women aged 60 and older are almost entirely erased, making up only 2% of major female characters in top-grossing 2025 films, compared to 8% for men in the same age bracket.

On broadcast and streaming, female characters drop from 46% of speaking roles in their 30s to just 15% in their 40s. milf mature lingerie

There is a massive "blind spot" between what mature women spend and what they see on screen. Women aged 60 and older are almost entirely

New 2025 research from the Geena Davis Institute highlights how Hollywood handles midlife: New 2025 research from the Geena Davis Institute

Only 6% of films featuring women over 40 mention menopause. When it is mentioned, it is usually portrayed as a joke or linked to "meno-rage" tropes rather than a realistic life stage.

Writing a new narrative for women in midlife on the big screen

In 2025, not a single top-grossing film featured a woman of color aged 45 or older in a leading or co-leading role. 🧠 Stereotypes & "The Menopause Gap"