Media Today: An Introduction To Mass Communication -

The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches).

Developing the skill to identify who created a message and why. Media Today: An Introduction to Mass Communication

The danger of only seeing information that confirms our existing biases. Suggested Paper Structure Suggested Paper Structure 💡 Use specific examples like

💡 Use specific examples like Netflix’s algorithm or Disney’s acquisition of Marvel to ground your theoretical points in the real world. The Audience as a Product The textbook by

How companies control everything from production to distribution. 2. The Audience as a Product

The textbook by Joseph Turow explores how media industries function in a digital age. To develop a paper on this topic, it is best to focus on the intersection of media literacy , conglomeration , and digital disruption . Thesis Statement

Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.