Media Buying Negotiation Tactics Info

: Ensure you can cancel or pause the campaign with minimal notice (e.g., 48–72 hours) if performance doesn't meet KPIs. 🤝 Relationship & Communication

: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. media buying negotiation tactics

: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory. : Ensure you can cancel or pause the

: Always know your "Best Alternative to a Negotiated Agreement." If one vendor won't budge, be ready to move that budget to a competitor who will. : Request high-visibility spots (e

: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost.

Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits:

: Use the official rate card as a ceiling, never a floor. Aim for discounts by showing the representative what they offer high-volume clients even if your current buy is smaller.