Mcquail's Mass Communication Theory -

: He describes it as a large-scale distribution of one-directional, impersonal messages to a vast, anonymous audience.

McQuail provides a comprehensive roadmap of the field, organizing theories into several key frameworks: McQuail's Mass Communication Theory

: He updated traditional theory by categorizing new media into interpersonal communication, interactive play, information search, and collective participatory media. Latest Edition (7th Ed, 2020) McQuail Mass Communication Theory: Models & Functions : He describes it as a large-scale distribution