The 2nd edition specifically addresses shifts in the landscape:
The central premise is that marketing is the process of creating and delivering value to customers to build long-term relationships. Kellogg on Marketing
If you'd like to dive deeper into a specific section, tell me if you're interested in: strategies (e.g., the Bullseye framework) Digital Marketing and data analytics Market Segmentation techniques The 2nd edition specifically addresses shifts in the
Unique attributes that make the brand the preferred choice. 3. Managing the Marketing Mix (The 4 Ps) Kellogg on Marketing
