Jay Sean "ride It" (**official Video***) -

The song and its visual identity were born out of a raw, independent spirit. Jay Sean wrote "Ride It" alongside producer , who famously produced the track in a garden shed.

While the 2007 video remains a classic, the song gained a second wave of massive popularity in 2019. A deep-house remix by DJ Regard went viral on TikTok, leading to billions of streams and introducing Jay Sean's iconic R&B hook to a new generation. Jay Sean "Ride it" (**official video***)

For its time, the video featured a "sleek, stylish aesthetic" that made it a mainstay on music channels. It was designed to highlight Jay Sean's evolution, showcasing him with a sharper style after a three-and-a-half-year hiatus. The song and its visual identity were born

Watch the evolution of Jay Sean's hit from its original R&B roots to the viral dance remix that dominated social media: YouTube · Jay Sean - Topic Jay Sean's Basement Banter | EP #1 - "Regarding Ride It". YouTube · jayseanworldwide A deep-house remix by DJ Regard went viral

The "Ride It" official video was instrumental in establishing Jay Sean as one of the first UK artists to successfully bridge Western pop with R&B influences on a global scale.

The audio production features a distinct "South Asian flair," incorporating subtle tabla percussion and a winding flute melody inspired by Tan Dun's soundtrack for Hero .

While largely shot in London, the video also included scenes filmed in Manhattan, reflecting the song's broad urban appeal. Production Background