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Directed by Stanley Brock and driven by a concept from Amelia Dimz, the video highlights the contrast between its stars' worlds:

Manchester-based DJs then autotuned the interview clip as part of their "adding autotune to random vids" series. This version exploded on TikTok, amassing over 50 million views and inspiring a viral dance trend choreographed by Jess Qualter and Brooke Blewitt, both of whom make cameos in the official music video. Music Video Highlights

The official music video for is a surreal, high-production culmination of a viral TikTok phenomenon that began with a 22-year-old documentary rap. Released in August 2022, the video brings together an unlikely quartet: BAFTA-winning documentarian Louis Theroux , pop sensation Jason Derulo , YouTube host Amelia Dimz (Amelia Dimoldenberg) , and the production duo Duke & Jones . Origin and Viral Rise

The song's journey started in 2000 during an episode of Louis Theroux's Weird Weekends , where Louis performed a rap he wrote about "gangsta rap". The lyrics resurfaced in February 2022 when Amelia Dimoldenberg asked him to reprise it during his appearance on her series, .