Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V
A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes Producers emphasized vocal emotion during recording