Persona - I Hung Myself For A

Their track "," released as part of the KILL YOURSELF Part XX: The Infinity Saga in 2017, serves as a visceral manifesto. More Than Just a Title

: It was released as part of a double music video alongside "Now I'm Up To My Neck With Offers". Interestingly, while both cousins are in the video, the "I Hung Myself for a Persona" portion primarily features Ruby da Cherry's verse. I Hung Myself for a Persona

This song is rooted in a very real, very dark piece of their history. Before they were famous, Ruby and $crim made a : if they didn't "make it" in the music industry by the time they turned 30, they would take their own lives. By dedicating their entire existence to music, they effectively "killed" their former selves to succeed at any cost. Musical and Visual Style Their track "," released as part of the