The video maintains the singer's early-career anonymity, keeping her face largely hidden or in silhouette while focusing on the emotional connection between a young couple.
H.E.R. has described the song as a product of a "hopeless romantic" phase, written during a time when she was crushing hard on someone and living in a "fantasy" state. H.E.R. - Every Kind Of Way (Official Video)
Snippets of happy couples interviewed about their relationships are interspersed throughout, grounding the poetic lyrics in real-world experiences. Song Meaning and Background H.E.R. - Every Kind Of Way (Official Video)