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: Young Millennials, particularly women, lead the demand, citing matcha's antioxidant benefits and "soothing" qualities as primary purchase drivers.
: Consumers increasingly view matcha as a "superfood," with 33% identifying green tea as their preferred choice among "better-for-you" food categories. Retail Landscape: Leading Products & Pricing
Green tea ice cream has transitioned from a niche traditional dessert to a powerhouse in the global $121 billion ice cream market. Driven by a projected 4.3% annual growth in the broader ice cream sector and a surging interest in functional, health-conscious sweets, matcha-flavored offerings are seeing significant year-over-year gains.
: The global matcha dessert market is expected to reach $1.2 billion by 2033, growing at a rapid CAGR of 12%.
