: Fans can "join the collective in the sky" by completing community challenges (e.g., streaming the track, sharing "cult recruitment" posters) to unlock digital collectibles or early access to Gorillaz tour tickets .
Should we dive deeper into the or look at the best merch inspired by the "The Last Cult" theme? Gorillaz - Cracker Island ft. Thundercat
Here is how this feature could work to immerse fans in the world created by and Jamie Hewlett : Feature Concept: "The Last Cult" Digital Portal : Fans can "join the collective in the
: Throughout the experience, clicking on specific symbols (like the ones that appear when 2-D says "occult" in the video) triggers "weird and scary memories of stuff that hasn’t happened yet"—exclusive teaser clips or storyboards for upcoming music videos. streaming the track