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The video has amassed over 15 million views on YouTube , marking it as one of the most significant visual projects from Gabbani's fifth studio album of the same name.
The official music video for by Francesco Gabbani was released on March 11, 2022. Directed by Fabrizio Conte and produced by Borotalco.tv, the video serves as a visual metaphor for the song's core themes of introspection and the universal search for happiness. Artistic Concept and Direction The video has amassed over 15 million views
: To match the song's themes of looking back at past versions of oneself, the visual style incorporates elements that feel like "faded photos in a drawer" or "old first-run films". Lyrical and Visual Meaning Artistic Concept and Direction : To match the
: The video often uses lighting and space (such as the "universe as a studio apartment" mentioned in the lyrics) to reflect the duality between isolation and a connection to something larger. co-written with longtime collaborator Fabio Ilacqua
The title track, co-written with longtime collaborator Fabio Ilacqua, centers on the idea that every human action is ultimately driven by the quest for happiness.