He put a small budget into and Google Maps so that when anyone nearby searched for "fresh sourdough," his shop popped up first. He spent $5 a day on Facebook ads specifically targeting people within a 5-mile radius. Phase 5: The Pivot (Analysis)
He set a "SMART" goal: Increase online pre-orders by 20% in three months. Phase 2: The Strategy (The "Value Hook")
A digital marketing plan isn't a static document; it’s a living map. You start with the user, build a bridge of value, and constantly refine the path based on what the data tells you. El plan de marketing digital
Leo built a simple, fast website (his "home base") and focused on two main roads to get there: For the visual "crave" factor.
He realized his best customers weren't "everyone"—they were busy professionals who missed home-cooked flavors. He put a small budget into and Google
He offered a "Secret Recipe" PDF in exchange for email addresses, allowing him to send a "Fresh out of the oven" alert every Friday morning. Phase 4: The Execution (The Launch)
Instead of shouting "Buy my bread," Leo decided to become the neighborhood’s baking expert. His strategy was . He filmed 30-second clips of the "crunch" sound his baguettes made. This wasn't just advertising; it was an experience. Phase 3: The Channels (The Ecosystem) Phase 2: The Strategy (The "Value Hook") A
After a month, Leo looked at his data. He noticed people loved his videos but hated his long checkout form. He simplified the website to a "One-Click Buy" button. Orders doubled overnight.