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Ecupid(2011) May 2026

The story follows (Houston Rhines), a young advertising professional who is hitting a personal crossroads as he approaches his 30th birthday. Stuck in a stagnant, seven-year relationship with his boyfriend Gabe (Noah Schuffman), Marshall finds himself suffering from a classic "seven-year itch".

Released in 2011, is an American romantic comedy directed by J.C. Calciano that explores the intersection of technology and long-term relationships within the LGBTQ+ community. Plot Overview eCupid(2011)

Seeking excitement, he downloads a mysterious smartphone app called —a portmanteau of real-world dating sites eHarmony and OkCupid . The app takes on a life of its own, omnisciently manipulating Marshall's world by arranging dates with "perfect" matches and overwhelming him with attention from attractive men. However, as the app’s interference escalates, Marshall begins to realize that having everything he thought he wanted might cost him the person he truly loves. Cast and Production The story follows (Houston Rhines), a young advertising

The movie was primarily shot in and around West Hollywood. Critical Reception Calciano that explores the intersection of technology and

Hollywood icon Morgan Fairchild appears as a wise waitress (and the voice of the app) who provides Marshall with cryptic advice.

J.C. Calciano, known for his work in the queer indie film scene. Marshall: Houston Rhines. Gabe: Noah Schuffman.

Reviews for eCupid are a mix of appreciation for its lighthearted tone and criticism of its indie-budget execution:

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eCupid(2011)
Black and white O'Neill logo in a bold, stylised font against a black background.
eCupid(2011)

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