Dirigir

In professional and artistic settings, "dirigir" conveys authority and guidance:

The word "conduzir" is more common and formal, whereas "dirigir" is often reserved for directing people or organizations. Dirigir

It is used for conducting an orchestra (e.g., a maestro directing a symphony) or directing a film or play. In professional and artistic settings

In daily life, "dirigir" is most commonly associated with operating a vehicle, though the nuance varies by region: dirigir un negocio ).

It translates to "running" or "managing" a business or team (e.g., dirigir un negocio ).