Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials.
However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History did nike buy hurley
Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand. Hurley benefited from advanced Nike technologies