He teamed up with basketball legend Shaquille O'Neal and writer/producer Kenya Barris to form an investment group.
In early 2023, 50 Cent (Curtis Jackson) expressed interest in acquiring a majority stake in BET Media Group . did 50 cent buy bet network
In August 2023, Paramount Global (then the owner) ended the bidding process after deciding that the offers, which reportedly ranged between $2 billion and $3 billion, did not meet their expectations or provide enough value compared to keeping the asset. He teamed up with basketball legend Shaquille O'Neal
No, did not buy the BET Network . While he was part of a high-profile group of bidders in 2023, the sale process for the network was ultimately halted by its parent company. Status of 50 Cent's Bid No, did not buy the BET Network
Following the news, the rapper posted on Instagram that the network "wasn't worth $3,000,000,000" and told Shaq they would "get them next time". Current Ownership of BET (as of April 2026)