: Online dating has become the most popular way for heterosexual couples in the U.S. to meet, largely displacing introductions through friends and family.
: Users often engage in "impression management," rationally constructing their online personas. This can lead to a loss of "mystery" or emotional attraction once the relationship moves offline. Psychological & Health Impacts dating sites
: Data indicates a significant gender imbalance in initiation; for heterosexual dating, men establish first contact in over 80% of cases, while women are highly selective, with a reply rate of less than 20%. : Online dating has become the most popular
